Modi Sugar entered the retail business in 1998 with the launch of its regular sugar, in the brand name of Modi Sugar. The brand is available in 1 kg and 5 kg packs. The brand Modi Sugar has in place an all-India distribution network with a strong presence in Delhi, UP, West Bengal, Punjab, Haryana, Himachal Pradesh, Rajasthan, Madhya Pradesh and the North-Eastern states.

A strong network of 40 Carrying and Forwarding agents, 90 Distributors and 50 Sales Officers from the FMCG category carried out the business for the brand Modi Sugar.

To capitalise on the retail distribution, more products were added to the Modi Sugar brand basket. Sugar Cubes, Sugar Candy, Icing Sugar and Refined Sugar are just a few of its popular products.